When you know something, it is really easy to assume that everyone else also knows it also. But nothing could be further away from the truth, but nonetheless, this often mistaken belief prevents many (would-be) infopreneurs from even getting started with writing down their ideas or knowledge. They don’t realize that they might have a million-dollar information business locked-up in their brain, but because they can not understand why someone else would actually value that information, they don not even try it.
If you are in this camp then ask yourself: Why do you buy information products like books? You have probably purchased a “how-to” product before, right? A (digital) book or maybe video’s? So, why did you buy it in the first place? You most likely bought it because the information was going to save you a lot of time, money, and hassle.
And that is exactly why people might pay good money for your knowledge.
After all, you have probably spent years gathering your knowledge and experience. Why can’t you think that someone could save themselves a lot of time, money, or hassle learning from what you already know? Couldn’t you help other people to avoid a lot of costly mistakes? Couldn’t you make it easier for someone to accomplish whatever they are trying to accomplish? YES, Of course you could!
The fact is that people are very eager to learn from someone who is been there and done that — because it will save them time and money. Or it will help them get more insights or better result, without a lot of frustrating trials and errors.
Now… Will people pay money for what you know? Maybe they will. Or, maybe they won’t. It is hard to say. But do not be too quick to jump to your conclusions — Your knowledge is worth a lot more than you think.
It will takes some changes in your mindset to get things done. There’s only one success and growth strategy: Work Hard!.