One question is on just about each SEO’s mind as we confront the New Year: “What strategy can defend me from other updates that are coming in the near future?” Finding a perfect balance between endurable and immediate impact is tough work. how will we move forward?
Here’s our strategy article for broadening your link building into more reliable brand building which will maximize your overall results.
1. place the focus on brand Recognition
When we build links, there’s one criteria we would like to fulfill with every single one of them. we want people to say, “Oh yes, I do remember those guys.” which will mean that:
- We target channels with traffic
- We get our content on all the most common channels in our niche
- We use our brand often enough that it sinks in
- When doable, we choose a brand that’s unique and simple to remember, instead of descriptive or keyword-centric
- We send an even message with our content, our logo, our design, our material, our bios, and so on
- We create enough of an impression that people will want to listen to from us once more
2. Use Press Releases for Exposure
As you probably have already heard, Matt Cutts, the head of Google’s internet spam team, recently mentioned that links from press releases won’t help you get exposure within the search engines. Some people are calling big nonsense on this, while other people say that press releases are currently (officially) obsolete.
We’ve continuously felt that press releases had very little or no worth as an immediate source of links, but we still feel that they can be extremely valuable once handled properly. A press release will get your brand and certain items of content ahead of an oversized audience.
Bloggers and many media personalities frequent the legitimate press release sites (that’s why it’s referred to as a press release after all). This will be an excellent way to attract the eye of influencers who can send links your way, as well as get some important activity in motion. Focussing on using press releases to make brand awareness, instead of on building links directly.
3. Comment Marketing. Familiarity Breeds Strategy.
Comments as a source of links are useless. None of the well-known sites permit do-follow links within the comment section, and Google’s algorithms are targeted on locating the website’s main body content, and always use those links as the strongest signals.
We focus on contributing to conversations on sites wherever the comment sections are active, the niche is correct, and therefore the traffic potential is high. we tend to use the brand, not the keywords. we tend to try and write comments the same way we write guest posts, willing to be as helpful as potential so that visitors take notice. we additionally use comments as a chance to make relationships with different influencers, who typically contribute within the comments.
4. Forum Marketing
We approach this in much an identical way we approach comments. A number of the foremost authoritative people are on the internet’s frequent forums, and it’s a good place to connect along with your niche community. It’s additionally a constant supply of information regarding what individuals wish to know the most, what they’re most fascinated by, and what types of content are presumably able to attract attention.
5. Questions and Answers Websites
The same goes for these. We’re particularly massive fans of Quora, since the questions never stop working and it’s way more permissible to name you or your client’s web site. but don’t simply hunt down questions that your blog posts will answer directly. become involved and provide answers as useful as blog posts in and of themselves.
Of course you would like to drop a link, but not for the search engines. Q&A sites solely provide no-followed links, therefore there’s no direct search impact. Instead, use it to make exposure and to get the name out. And, once again, be certain to use your brand to create familiarity. Answers on Q&A sites usually show up prominently within the search results, due to their domain authority. This makes them a wonderful source of traffic which might lead to social sharing, occasionally a backlink, and eventually search engine advantages.
6. Guest Blogging For Traffic
There is a tendency to trust too much on guest posts, This is one reason we recently published 7 Rare But Powerful Link Building Techniques here on TheMillionairesLife, but if done properly, guest posts will still be an amazing sources of traffic, brand awareness, and search engines authority.
The key is to keep focus on only high-impact blogs, the real “noise-makers” in the niche that anybody who is in the know has probably heard of. No, not every single guest post needs to go to a blog like this, but we do recommend that a large portion of them do.
Do not get upset about rejection. The key of success is to just keep trying and to be constantly improving your content. Pour just as much time into your guest posts as you normally do for a post on your own site, if possible more.
7. Infographics as a solid Proof of Authority
We all understand infographics are an excellent way to build links, but they’re an incredible branding opportunity as well. a very solid infographic gets shared across the net and expands your overall reach. It even helps you reach different audiences that don’t read too often, and they are incredibly friendly to social networks. They drive a very good deal of traffic when executed properly. you’ll be able to take our infographic concerning the most important Google algorithm updates as an example.
Perhaps most significantly, they give your brand name an air of legitimacy and expertise that gives you additional noteworthy within the eyes of potential consumers, just as on-line influencers like power tweeters and bloggers. Infographics prove that you simply have resources because not anybody can put one together that appears to be right.
8. Online Marketing With Unique Selling Propositions
Hopefully we’re not saying something new by suggesting that content marketing is one of the foremost promising roads forward for SEOs, and I’m certain everyone has heard that content must be “unique.”
But, as we mentioned over in earlier posts, original content isn’t an equivalent thing as “not plagiarized” web content. We’ve already mentioned a number of “brain hacks” you can use to spice up your creativity once it comes to post ideas, and that we recommend you use them.
The key here is to treat each part of content as if it were an actual product, and to seek out its “unique ecommerce proposition,” in figure of speech. It’s not really essential that your content can’t be slightly redundant or to directly copy other sources (ideally with citation and link to the source). Instead, it’s that your content have to be compelled to meet a set of desires that isn’t met by the other prominent piece of content on the net.
There’s no doubt that Google favors brands within the search results, generally to a fault, and that it usually has commercial incentives to keep things that way. we conjointly believe that online marketing efforts are usually insupportable if brand building isn’t a bigger part of the effort. marketing without branding yourself is usually short term, whether or not it’s spam or keyword-centric PPC..