Blogging without a mission is like going somewhere with no particular destination in mind. How long should you stay follow the road? Which directions should you take? If you do not know where you are heading, how will you even know when you get there. If you blog is not helping you to get you where you want to be, then maybe it is the right time time to create a mission for your blog.
The term “Mission” sounds very official and business-minded, but in simple terms it means:
A summary of the aims and values of a company, organization, or individual.
So, In other words, what do you want to accomplish with your blog, what is the reason that you want to accomplish it, and how are you planning to do achieve your goal?
How To Create Your Blog’s Mission
What is your main reason for having a blog?
What do you really want to get out of your blog? Are you blogging to make money? Are you blogging to create a name for yourself, your product(s), or your business? Are you blogging in order to connect with many other people who have the same interests as you? What do you want people to think when they are visiting your blog?
What is the purpose of your blog?
It is extremely important that you can define the purpose for your blog because this will help you to create the type of content that will attract your targeted audience.
For example, if you are a freelance writer and the purpose of your blog is that you want to share your knowledge with other freelancers, then you should be focused on creating informative content that educates your readers on how to further develop their writing skills and how to find freelance jobs.
And if you are a freelance writer and the purpose for your blog is to attract new clients, then you should be creating content that teaches your visitors the benefits of outsourcing their content to a freelance writer.
How can you plan to reach your goals?
When you know the purpose of your blog, you simply connect your blog’s goal and purpose together to come up with your mission. Here are a few examples:
I want to make at least $20,000 within 12 months using my blog to attract freelance writing clients.
I want my blog to become known as an authority site among the other freelance writers so I can use my blog to promote my freelance writing guides.
I want to use my blog to connect with many other freelance writers so we can exchange writing tips and ideas and learn from each others experience.
As you probably noticed already, writing your mission actually is pretty simple. While it might seem very simplistic, though, it plays an key role in every business and website. A mission always helps you to keep your goals at the forefront. And trust me, when you are blogging, it is very easy to lose sight of your ultimate goal because you will have so many smaller goals that you need to pursue.
For example, quality traffic generation is always a major concern for every blogger. Let’s say that the freelance writer that we mentioned in our example loses complete sight of his goal to attract new writing clients because he is so focused on generating traffic to his blog. So he publishes an killer post about how to write amazing article titles and he manages to draw in thousands of visitors in just one week.
But all those visitors are actually looking for good tips on writing – not someone who will do all the writing for them – which is why they landed on his post about how they can write killer article titles. The freelance writer just wasted all of his precious time, publishing a great post that does not connect with his blogging goal, because he was focused on the wrong things.
Spend a few minutes in creating your blog’s mission today and get your blog and yourself pointed in the right direction!
What do you think? Let me know in the comments below..