This may sound a little odd, especially after the previous post but this is something that everyone does. You don’t copy the content; instead you copy what someone else is doing better by getting more traffic to their website. You will know what websites are getting more traffic to them by their ranking on search engines.
Do your groundwork
This is not as easy as you would think though. You will first have to locate all the sites that are the leaders in the segment you are in. There are a number of tools that will help you do this, and Google PageRank is both very useful as well as free.
After you form your list you will have to visit each of these sites and figure out for yourself why they are doing better than you. Check different search engines that will give you this information and this is where your true talent lies. The more accurate you are in identifying why others do well, the better you can make your site.
While making changes you will obviously have to continue tracking hits to your site, but do not be hasty and make changes quickly. It will take a day for the changes to be indexed properly in the search engines, and even then you will have to allow some time before the changes start making any difference. It is a slow process and you learn as you go.
Don’t forget that copying is different from stealing!