Social media is has become an essential part of the entire Internet marketing process. But unfortunately, most marketeers are not using the social media channels to its full potential. Apart from platforms like Facebook, Twitter and LinkedIn, which other social media sites channels are you focussing on? You should be active in every social media corner where your targeted audience is active. And this brings us to the magical world of Pinterest!
According to Mediabistro, users are spending a lot more time on the site of Pinterest than they are using Twitter, Google+ and LinkedIn combined. Pinterest is huge and still growing. Recent statistics show that this image and video based social networking platform just reached the 48.7 million users mark. If your targeted market is hanging out on Pinterest, which they are in 80% of the cases, than you cannot afford not to have any presence there.
How Does Pinterest Work?
Pinterest is a, unlike Twitter, a visual bookmarking site where users can “pin” any videos and images to share directly with others on their pinboards. The website is similar to any other social bookmarking sites, but only allows the users to share videos and images. People can follow these pinboards and they can re-pin the content that you share. You can also re-pin, comment or like content pinned by other users.
It is a fact that visuals generate more engagement on social media levels. Given the visual nature of the entire social network, you can use it to drive serious amounts of traffic to your website, generating leads and maximizing your sales. If you haven’t been taking Pinterest seriously, it is absolutely time to take action right now. Pinterest is a perfect complement of other inbound traffic generation techniques like SEO, blogging and email marketing.
What are the major benefits of using Pinterest
- You can drive massive quality targeted traffic to your website. ideeli.com, a retail site noticed a 446% increase in traffic from just Pinterest. This resulted in an increase of sales by 500%.
- Get a stable platform to build solid relationships with (potential) customers and establish more credibility. Melanie Duncan, the founder of Entrepreneurs Academy managed to make a very good name for herself using Pinterest.
- Share your content with your followers without you having to write a blog post.
- It is the better choice for sharing business product images and videos compared to platforms like Twitter and Facebook.
Pinterest was only launched in 2010 and has seen an massive upward growth ever since. This online “pin board” grows so fast due to its visual orientation, with the majority of their users being women between ages 25-54. However, recent reports show that more men have been joining the site.
If you are struggling to get quality traffic to your website, Pinterest may be the main ingredient that you need. A report by Shareholic shows that Pinterest drives more referral traffic than LinkedIn, Google+ and YouTube combined.
The chart below shows the rise of Pinterest
From the chart above, you can easily tell how much time the users spend on this social media website and the number of new user joining Pinterest.
Using Pinterest to Generate More Traffic and Leads
With the massive potential of Pinterest to drive quality traffic to your website, you should have always an active presence at the social network that you are using. Create your Pinterest account and start engaging your potential customers. Here are three tips for you that will help you to boost your Pinterest marketing strategy immediatly:
- Make good use of automatic pin scheduler
- Use auto follow to expand your network
- Integrate your website with Pinterest
Ignoring Pinterest as a tool, is equal to ignoring great potential sales. Combined with some other inbound marketing strategies, Pinterest can absolutely help you with building a community of vibrant prospects that can eventually become leads and customers.
You will need to come up with a good Pinterest content strategy to build your brand online and to establish your business as a leader in your industry.
Starting with sharing compelling, educational and interesting content for your audience will really help you to get followers fast that you can nurture gently to become customers..