Published on February 15th, 2013 | by Pascal van den Essenburg
7 Rare But Powerfull Link Building Techniques
Here you have seven techniques you probably never heard of until now. They will bring you great success if you will use them wisely. Hopefully, they can also get the your creative juices flowing, so that you can create your own uncommon techniques.
1. Free Or Very Cheap eBooks
Have a linkbait plan you’re particularly proud of, but aren’t quite certain how to reach a big enough audience? an eBook can be the answer. There’s a fairly good amount of articles out there on different ways how to use eBooks to monetize a web site that already has exposure, but eBooks will really be just as effective as a technique of gaining exposure in the initial place.
The factor to realize about marketplaces like Amazon and Barnes&Noble is that they aren’t nearly as saturated just as the Google search results. Your high-traffic search term may need been eaten up by impossible competition in Google, however there might not even be a book with that specific title. Get an eBook listed in these marketplaces for a low price (or free), and create it good enough to urge four- or five-star ratings, and you may expect an honest audience to develop rather quickly.
Get your web site on the cover and refer to it in the pages of the book, and links will almost definitely follow.
Amazon and Barnes&Noble don’t enable you to value your book below $0.99 through their native interfaces, however if you distribute through SmashWords you’ll be able to get your book listed at no cost if you would like to.
If you think you do not got what it takes to jot down an eBook, keep in mind that a free or low-cost eBook may well be as long as 5 blog posts, or perhaps shorter, without too many complaints.
2. Outsourcing To Established Bloggers
If you think that hiring an established author is outside of your budget, please think again. There’s no need to place them on your payroll. Without owning a product of their own to sell, even the high-profile bloggers aren’t specifically rolling in money. try reaching out to a couple of bloggers with a freelance chance and see what they’re willing to write for. you may be surprised.
It’s pretty natural for a blogger to link to a post that they wrote for you, particularly if you didn’t ask them to write something they might consider damaging to their integrity (probably best to avoid product reviews). simply doing this once during a month are often an excellent source of solid links from genuine influencers.
3. Interview a Popular Influencer
You might not be able to or get the chance to interview Brad Pitt or the President, but if think you won’t be able to get an interview with someone noteworthy, you’re selling yourself short. significant twitter users, book authors, and bloggers love a big exposure just as much as you are doing. Ask to interview them and lots of of them will respond positively.
Certainly, several of them will assume your site is below them, but some of them won’t. These influencers are solely promoting themselves by linking to the interview later, therefore it’s not too difficult to pull this off if you figure out how to ask them nicely.
4. Hire an Artist or Photographer
Once again, if you think that this is probably outside of your budget, you’re mistaken. Artists and photographers are just as hungry for freelance work as bloggers, and you’ll easily pay them fairly without exhausting your budget. there’s an incredible number of talent out there, and most of them are underpaid.
Check out Flickr and DeviantArt for talent, find people with a website of their own and a good number of traffic, and put them to work. like bloggers, provide them work they’ll feel proud of, that won’t sacrifice their integrity. If they’re proud enough of the work, it shouldn’t be too tough to convince them to feature the work on their own site.
5. Offer Free Work To Someone With Authority
Hopefully, it’s clear that you just shouldn’t simply offer a product or service to a influencer and request a link in return. However, providing to provide them with a service that they really want will be a good way to launch an internet relationship that may be leveraged to build links down the road. No matter what product or service you have, there\’s almost definitely a type of blogger who would be happy to receive it with nothing in return.
6. Be The First One To Break A Story To Someone with Authority
Established bloggers and tweeters love being the first ones to announce a breaking story. a good and solid way to establish a relationship with an influencer is to help them take notice of an important story before they write something about it. Being in front of a god story, rather than behind it, is something that they’ll be grateful for and will remember it.
Clearly, if you’re sitting on insider information that individuals will find irresistible, you’ll most likely do best by simply posting the information on your own site and contacting your network to tell them about it know. If, on the other hand, it’s a piece of stories from an established source that simply hasn’t hit the twitter-sphere and blogosphere yet, it’s worthwhile to reach out to influencers with all the information instead.
A good way to be ahead of valuable information like this is to subscribe to press-release sites and alternative “raw data” sources that report on information and news before it hits the NY Times or the rest of the net.
7. Quora and Yahoo Answers
Check out questions queries on Q&A sites like these and look for questions that you can answer better and maybe easier. Write a blog post on the subject and compile as much as possible useful information as you can, presenting it in a very appealing, comprehensive, and pretty easy-to-navigate format.
After posting the article, summarize your answer in a response on Quora and reference your site’s blog post within the process. If the solution does well and is seen by enough individuals, it’ll be a steady resource of traffic and links for the new article.
Innovative link building techniques might not be as predictable as tried and true methods, so they shouldn’t essentially replace them entirely. However, they’re what separates you from the competition and permits your web site to prosper on the net and within the search results.
Can you think of different uncommon but still powerful link building tactics?